Home » Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm by Rene Rohrbeck
Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm Rene Rohrbeck

Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm

Rene Rohrbeck

Published January 2nd 2013
ISBN : 9783790828276
Paperback
220 pages
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 About the Book 

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 caseMoreHave you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. Rene Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, Rene Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.